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Strategic Webinar Series Campaigns
Project type
Social Media Campaign
Role
Social Media Lead
Organization
Women Make Movies
I spearheaded the social campaigns for seven webinar series with Women Make Movies, driving visibility and engagement to boost attendance and increase purchases. Using a strategic marketing approach, we promoted the series as a whole while spotlighting individual sessions to create interest and urgency. Our campaign for Women Make Movies' latest Fall 2024 webinar series featured promotional visuals that encapsulate the diversity of topics, renowned filmmakers, and impactful discussions, showcasing the essence of the series and its celebrated speakers. With a target goal of 35 attendees per session, each webinar consistently drew 30-45 participants.
